Entries in mobile computing (4)


Opportunity and inclusion: "Mobile Is Eating The World"

Inclusion is important to us; in order to achieve mutuality across all facets of business, people at the Middle of the Diamond need to have the means an opportunity to participate in the economy.

Benedict Evans of Andreessen Horowitz gives his thoughts on how mobile computing, in all its myriad current and future forms, is increasing opportunity for everyone in a presentation called "Mobile Is Eating The World." His observations are relevant for how we think about using mobile to gather data or send information and communicate. The reach of mobile is especially important among our entrepreneurs at the Middle of the Diamond, and I encourage you to give this a look.

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--Clara Shen


Weekly briefing -- interesting content from many sources

Each week we are scanning the horizon for interesting content on topics we like that we will post for your reading pleasure. These may be items that we agree with, or not, on issues that touch in some way on what we are working on in our labs. We hope you enjoy them, and that they provoke discussion and additional thought.

Click here for a link to our complete briefing, which includes abstracts and links to the original source material.



  • Automation's effect on jobs and the workforce: how mutual?
  • For BASF, new metrics of sustainability and driving growth
  • High school students create tree model that could combat climate change


  • Google's unorthodox way of solving company problems
  • Lack of strong culture #1 issue impacting today's workplace


  • An analysis of customer-centric Tesco's struggles
  • McKinsey debunks mobile strategy myths



Developing apps with mutuality

I came across this article regarding the experience and unexpected challenges of building apps for low income Americans, written by a developer from Significance Labs. Significance Labs makes "middle of the diamond" products for developed world, and I found many points from her experience that are relevant to the work we are doing at the Mutuality Lab. Key takeaways include:

  • The challenges faced by low income communities in the developed world can be very similar to that of the low income communities in developing world -- "Living on a low income translates into other forms of scarcity: of power, information, respect, opportunity, time, health, security, and even of sleep”
  • Building a mutual business model would require very clear motives and steer determination -- "It’s much easier to feel good by giving away meals to starving kids in Sudan, but you are not going to solve any systemic problem in the world by doing that. This is business, and business is messy and you have to make hard decisions."
    • Sometimes even the poor communities may think that “we were a company… trying to take advantage of them”
    • Building a business model for the poor will need a lot of hard work, to win the trust of many stakeholders operating in the hybrid value chain we have set up (in the case of Project Maua / Project Bloom).
  • Intuitive knowledge is very important when trying to develop something for the low income groups
    • In Significance Labs, all six fellows are “zero or first-generation immigrants”, and “their families know what it was like to live a very different life”.
    • “Maybe the best long-term solution is to train a new generation of developers and designers from a low-income background to build their own solutions”

--Jia Yan Toh


The State of the Web According to Mary Meeker

In this slideshow hosted by Business Insider, Kliener Perkins partner Mary Meeker covers globalization and internet penetration, the growth of mobile (and the its continued upside), digital payments, education, healthcare, and big data.  Something for everyone, and a comprehensive overview for anyone with an interest in technology and/or the web.